No abstract

Two studies tested the prediction that the outcome of social comparison will differ depending on whether interpersonal or intergroup comparison processes have been engaged. Results of an experiment in which college student participants were assigned to membership in a minority or majority social category confirmed the predicted three-way interaction effect of in-group salience, target group membership, and upward-downward comparison on self-assessments of academic ability. Majority group members exhibited contrast effects in their self-ratings following exposure to a videotape of an in-group member displaying either very high or very low academic competence. Self-evaluations of minority group members revealed assimilation effects in response to in-group comparisons and contrast effects in response to out-group comparisons. In a second, follow-up experiment, this in-group assimilation effect was found to be dependent on intergroup contrast.

Three experiments were conducted to assess the effects of perceiver group identity and expectancies on whether social information is organized at the level of the individual or the social category. In all 3 experiments, participants viewed a videotaped discussion among 6 people whose category identity was signified by sweatshirt color. In Experiment 1, performance on an identification test was affected by meaningfulness of the category distinction. Results of Experiment 2 indicated that intracategory confusions were higher under conditions of competitive interdependence between groups than under mere categorization or category salience conditions alone. Experiment 3 demonstrated that members of minority categories are individuated less than members of majority categories, except by members of the minority in-group. Results of the 3 experiments are discussed in relation to the concept of perceived "entitativity" of social categories.

No abstract

No abstract