html Página 370 uncertainty. This article analyses the origin, development and implementation of innovation in digital news media from the journalists' point of view. Methods. Our research builds upon the groundwork of 26 semi-structured interviews carried out in 2016 with professional journalists from a sample of innovative media organisations. Results. The results reveal journalists' perceptions on the concept of innovation, its implementation, typology of innovations and professional profiles. Journalists believe that innovation must be "new" and "successful", that it responds to the desire to "experiment", that it must provide "something different" to the organisation, and that it comes from the capacity to "anticipate challenges". Technology plays a relevant and transversal role. Journalists also value procedural, cognitive and attitudinal competencies in the innovative practice. Conclusions. Professionals are a key source to identify the changes that have taken place in journalism, because their insights help us understand and delve into the areas of innovation that are usually left out from the academic perspective. Keywords [ES] Innovación en cibermedios; práctica periodística; organización de los medios; modelos de negocio: periodismo. [EN] Media innovation; journalism practice; digital journalism; media organisation; business models; journalism. Contents [ES] 1. Introducción. 2. Iniciativas periodísticas innovadoras en los cibermedios españoles. 3. Método. 4. Resultados. 4.1. Concepto y origen de la innovación. 4.2. Clasificación de las innovaciones. 4.3. Perfiles y competencias profesionales. 4.4. Implementación de las innovaciones. 5. Discusión y conclusiones. 6. Referencias bibliográficas. [EN] 1. Introduction. 2. Innovative digital news media in Spain. 3. Methods. 4. Results. 4.1. Origin and definition of innovation. 4.2. Typology of innovations. 4.3. Professional profiles and competencies. 4.4. Implementation of innovation. 5. Discussion and conclusions. 6. References.

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