Augmented reality (AR) has become increasingly important in recent years and is already being used in many areas. AR is also increasingly penetrating the retail sector as a functionality of mobile apps. At the same time, companies must meet user requirements when developing AR features. This case study exemplifies how the User Centered Design framework (UCD) can be used to develop an AR feature for a mobile shopping app that can be used to virtually color walls in a room. To begin, the UCD will be introduced and compared to the New Product Development framework and the Information System Research framework. The four phases of the UCD and possible methods to be applied are discussed. One method per phase is then applied as an example. The results are shown and discussed.