Collectively termed the "Sharing Economy", collaborative platforms are said to be challenging and redesigning traditional business models and ridding the tourism industry of monopolies and resource inefficiencies as they efficiently allocate assets and human resources. This paper explores the global "disruptive" brand Airbnb by utilizing the concept of cultural capitalism to ask questions as to how disruptive and innovative this platform is. We conclude that research about Airbnb and the sharing economy needs to overcome ahistorical, static, and narrow perspectives to integrate critical theories using diverse intellectual approaches to more fully explore platform's that seek enclosure and control so as to allow market capitalism to function more expediently.

Couchsurfing (CS) was founded in 2003 as a non-profit for those interested in creating a common resource for world-wide hospitality exchange and low cost tourism. Built around a non-market communal sharing model, it became a for-profit in August 2011. Applying a discourse relational model approach, this study characterizes how competing discursive articulations over the conversion led to a discursive strategy of moral justification as management sought to retain its non-profit, alternative, democratic imaginary. The study finds that the justifications gained initial appeal, but ultimately lost credibility due to a mismanaged conversion.By articulating the competing discourses through the sacred value protection model (SVPM), this study provides insights into the way in which a management strategy can be interpreted at a micro-analysis level. It recommends that management decisions need to start from the activities of the organizations members, groups and networks so as to account for their emotions, motivations and actions.

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As its market and society open up, China has transformed itself from a closed agrarian socialist economy to an urban state and an economic force. This has released accumulated tourism demand, led to the development of a diversified industry, and the spread of university and vocational courses in this field. However, the industry faces challenges to recruit and retain staff, with tourism education in higher education blamed for the shortfall in numbers and quality of candidates with suitable purpose, knowledge, and passion to serve. This chapter provides a background to the development of and problems facing tourism education in China, and suggests how to support student engagement and hence the future workforce.