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The purpose of this study is an analysis of <Good bye Day 420>, <We are always the first>, <Uglak Daglak>, and <Cheong-yeon> aired on Now Jeju TV. Now Jeju TV is a subsidiary broadcasting station of JIBS, which is broadcast nationwide and provides various tourism information about Jeju Island for the ‘land people’ of Korea. JIBS produces dramas or through outsourcing companies with sponsors in Jeju Island, and presents them through Now Jeju TV’s web platform and television broadcasts. As the purpose of establishing Now Jeju TV is to promote Jeju, The dramas that are aired also serve as a function of promoting Jeju. Now Jeju TV's dramas are unique in that they are a combination of tourism promotion and drama, and are rare in that they are self-produced dramas by local broadcasting stations. The characteristics of Now Jeju TV dramas according to the analysis are as follows. First, it is a sense of difference that occurs when a web drama is edited into a TV drama version. The technique of omission and coincidence that gives speed to the narrative in the web drama version appears as a lack of probability in the TV drama version. On the other hand, if the plot is formed in an omnibus format or If a plot is constructed with an emphasis on probability in web dramas, TV dramaticization of web dramas is naturally formed. Second, the protagonists are all ‘land person’, every text shows the beautiful landscape of Jeju following their eyes. However, Since specific tourist attractions are not emphasized, they are not enough as tourism promotional materials. While land people's stories are considered as important, the language or culture of Jeju is marginalized or removed. Third, every text has PPL scene of sponsors. In Now Jeju TV, PPL is arranged to suit the progress of the plot. This is because the sponsor is determined from the planning process, so the drama is produced with PPL in mind from the beginning.

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