There is a variety of BIM brands present in the Latin American market, there are several questions about their performance in the Spanish language. BIM software companies with a presence in Latin America were appointed to a series of structured and sequenced workshop. At the end of each talk, a specialized audience responded to a series of structured surveys on both theoretical and practical aspects of the software presented. The demonstration consisted of two areas: one theoretical and one practical. The theory presented relevant historical attributes, brand visibility data and some known examples of its use. In the practical part, a live demonstration of the use of the basic tools and functions of the interface was requested. It was derived that: The companies fulfilled the expectation on the agenda in a dissimilar way, the responses to the surveys revealed a similar performance in general terms (modeling, prices), the workshops showed significant differences in theoretical aspects such as known examples, certification. There is a need to advance in the dissemination of the performance of the different BIM brands in the AEC industry in Latin America, the level of individual experience strongly influences the evaluation of the software, the user's profile and the type of project will determine the software to use.