The Brand Experience Wheel is one way to move from the traditional marketing environment to a more integrated model—one that integrates sensory branding with brand touch‐points. We take a look at strategic communications management and strategic brand management with reference to recent products from Nike and Puma.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.