The objective of this paper is to explore the use of the integrated business planning (IBP) process, and its applicability to managing higher education institutions. Many higher education institutions require a new approach to planning activities, and thus the appropriateness of IBP is examined. The paper utilizes the case study methodology. The benefits of integrated business planning are illustrated through the example of a Croatian manufacturing company. The results indicate that the benefits include improved planning, better portfolio management, a better understanding of the market, higher profitability, and so on.