88 officers in the U. S. Navy were asked to state how much they would like each of 14 political personalities elected President of the United States. These respondents were also asked to rate each pairing of the political candidates for how similar-dissimilar they were in general appeal to them. Multidimensional scalings conducted with the similarity data yielded two dimensions. The cross-validated multiple correlation between the set of Presidential preferences and the two sets of coordinates from the multidimensional scaling was .808.

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