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The distribution of climate change awareness of Czech adolescent students and their climate change related attitudes are analysed in this study. Even though the influence of accessed information on actual behaviour is usually described as rather small by most experimental studies, we argue that the effect of knowledge on specific behaviour becomes significant in a long time perspective. The main focus of the study is thus to offer a segmentation of youth in the issue of climate change related to information sources they trust and also related to the type of information on climate change -such as documents, processes, terms or numeral data.A sample of students from Masaryk University and several grammar schools from Czech Republic participated in the quantitative study focusing on their knowledge of climate change, information sources they use and proenvironmental attitudes.The survey highlighted the extremely low level of students' knowledge. A strong tie between the amount of accessed information and evaluation of the seriousness of climate change was found. Trust in scientific evidence and effort not to rely only on one source of information does correlate with respondent awareness. Students, who understand climate change well, are often post-materialists. On the other hand, informed students do not feel greater concern and are not more globally focused than others. Although there is no clear relation between awareness and levels of consumerism, the more were the students informed, the more they feel their personal responsibility for climate change. Females are not on average better informed then males, but their feeling of personal responsibility is much higher. The study thus confirmed general expectations about unspecific awareness of climate change in the specific context and presented segmentations of the public for further social-marketing purposes Key words:adolescence, pro-environmental attitudes, awareness, climate change, Czech Republic, environmental behaviour, knowledge AbstraktTato studie analyzuje povědomí o změně klimatu u českých dospívajících studentů a zabývá se jejich souvisejícími postoji. I když většina studií popisuje vliv dostupných informací Envigogika: Charles University E-journal for Environmental Education ISSN 1802-3061 2Envigogika 10 (4) na skutečné chování jako poměrně malý, autor chce upozornit na to, že vliv znalostí na určité chování může být významný z dlouhodobého hlediska, přičemž pro tento závěr dosud chyběly akademicky podložené argumenty, a to z metodologických důvodů (Bas, 2010). Hlavním cílem této explorativní studie je tak ukázat názory českých adolescentů na problematiku klimatických změn, a to ve vztahu k informačním zdrojům, jimž důvěřují, a také ve vztahu k určitým druhům informací v oblasti změny klimatu -jež jsou součástí dokumentů, procesů, podmínek nebo číselných údajů.Vzorek studentů z Masarykovy univerzity a z několika středních škol v České republice se (dle vlastního výběru) zúčastnil kvantitativní studie zaměřené na jejich znalosti změny klimatu, n...

In the decades to come, global climate change poses a significant environmental, social, and economic threat. Among the various strategies that are being implemented to reduce this threat are those that focus on decreasing greenhouse gas emissions by supporting the climate-friendly behaviour of the general public. The present study is focused on Czech Greenpeace donors. These donors represent a segment of the public that, while engaged in supporting systemic policy measures in the area of climate protection, also has the potential to grow in the area of climate-friendly household behaviour. Our research is based on a sample of 504 respondents and deals with this group's climate-relevant household behaviour. In relation to Community-Based Social Marketing, we examine the potential of Greenpeace donors to behave in a climate-friendly way, and we identify the barriers that prevent them from getting involved in a broader spectrum of climate-friendly behaviour. Our analysis is informed by several significant contemporary theories of pro-environemntal behaviour. We also highlight topic areas on which to focus when encouraging Greenpeace donors to further improve their climate-friendly behaviour.

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Summary Designing the company’s development program is a complex project in which it is necessary to preserve the logical sequence of analytical actions but also to respect the basic factors defining the correct direction and program of changes. The article presents the structure of related design actions as well as the strategic aspects of building a program of development changes in the company resulting not only from its general strategy but also from the adopted pattern of development and the change management strategy.