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This report presents findings from a larger quantitative study about New Zealand adults’ experiences of harmful digital communications. The report focuses on the prevalence of image-based sexual abuse (IBSA), and people’s attitudes regarding different aspects of it. The findings described in this report are based on data collected from a nationally representative sample. We conducted a survey-based study with 1,001 adult New Zealanders. Fieldwork took place between 30 May and 1 July 2018. The objectives of the IBSA questionnaire were to gauge prevalence among adult New Zealanders: both self-reported personal experiences and involvement with this behaviour. It also sought to explore participants’ level of agreement with IBSA related issues. The margin of error for this study was +/- 3.1% at a 95% confidence level on total results. This study is the first of its kind conducted in New Zealand.

This research report presents findings about the extent and nature of digital self-harm among New Zealand teens. Digital self-harm is broadly defined here as the anonymous online posting or sharing of mean or negative online content about oneself. The report centres on the prevalence of digital self-harm (or self-cyberbullying) among New Zealand teens (aged 13-17), the motivations, and outcomes related to engaging in this behaviour. The findings described in this report are representative of the teenage population of New Zealand by gender, ethnicity and age. Key findings are: Overall, 6% of New Zealand teens have anonymously posted mean or negative content online about themselves in the past year. Teenagers’ top reasons for this behaviour were: making a joke, wanting to show resilience, looking for friends’ sympathy, and seeking reassurance of friendship. By exploring the nature and extent of this behaviour, we are providing the online safety community, schools and parents with insights about a complex and, to some extent, hidden phenomenon involving New Zealand teens.

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