Protected areas play a crucial role in the conservation of vulnerable mountain ecosystems, but at the same time they may serve as tourist destinations and attract large numbers of visitors. Areas located in close proximity to cable cars belong to some of the most challenging sites for mountain protected area management. This study focuses on two cable car areas: Kasprowy Wierch (Tatra National Park, Poland) and Skalnaté Pleso (Tatra National Park, Slovakia). Both sites belong to the most heavilyused leisure destinations in the Tatra Mountains. The study focused on the summer, snow-free tourist peak-season, for which there is an ongoing discussion concerning the development of cable car services. In 2014 and 2015, on-site interviews were conducted in the two study areas (n = 3 304). In order to better understand visitors' needs and goals, visitor profiling using K-means clustering was performed. Four distinct segments based on visitor motivations were identified: nature oriented (32 %), family / friends & well-being oriented (23 %), sports oriented (14 %), and a mixed segment with multiple motivations (31 %). The results show that two tourist segments were not particularly interested in nature experience, although they visited protected areas. A significant relationship between motivational segments and trip characteristics was identified. The visitor segments defined can be used practically in the management of cable car destinations located within protected areas.
Secondary data comprise resources collected in various sectors of social life, independently from the researcher undertaking their analyses. Collecting such data is usually less time consuming and less costly compared to reactive studies, thus, each time when planning a research study, inclusion of secondary data should be considered. This specifically requires: 1) usage of systematic, multi-criteria evaluation methods; 2) separate evaluation of certain categories of secondary data; 3) separate reference to each of the research specific aims. The following paper presents an example of such an evaluation that meets all the criteria mentioned above. Using a point grading technique we assessed usefulness of three categories of secondary data (scientific literature, data used in content analysis and content of the public statistics) to meet all three specific aims of an interdisciplinary research project conducted by the same authors. Each of the aims differs in a) spatial scale of analyses (regional, local and topological) and b) dominant form of enquiry (quantitative, qualitative and qualitative accompanied with the use of GIS techniques). The results suggest usefulness of the technique in the context of multifaceted research projects: final evaluation scores for particular secondary data categories differed substantially depending on the specific aim. However, 1 Wyniki opublikowane w niniejszej publikacji stanowią element badań finansowanych ze środków Narodowego Centrum Nauki w ramach projektu nr 2015/19/N/HS4/00359.
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