Abstrak Penelitian yang dilakukan oleh IHME pada tahun 2010 terkait Global Burden of Disease menunjukkan bahwa stroke merupakan penyebab kematian terbesar di Indonesia. Pembiayaan penyakit stroke oleh BPJS Kesehatan menduduki peringkat kedua terbesar setelah penyakit jantung. Penelitian ini ditujukan untuk mengetahui karakteristik dominan yang memicu variasi klaim pasien stroke rawat inap peserta JKN di RS X Sumatera Utara Penelitian ini merupakan penelitian kuantitatif dengan rancangan cross sectional dan analisis multivariat dengan uji regresi linear. Karakteristik yang dominan berhubungan dengan total klaim pasien stroke adalah kelas perawatan (p-value=0,0005), jenis kepesertaan (p-value=0,0005), lama hari rawat (p-value= 0,004), dan tingkat keparahan ( p-value = 0,0005). Abstract Refers to IHME study in 2010 about Global Burden of Disease shows that stroke is one of the highest cause of mortality in Indonesia. While the expenditure by BPJS Health for stroke is the 2nd highest after heart disease. This study aims to determine the most dominant characteristics associated with the total claims of stroke patients covered by JKN for inpatient service at X Hospital by doing multivar­iate analysis with variable linear regression method. The most significant characteristics are type of health care, type of membership, length of stay age, and level of severity. The finding shows that X Hospital is still not optimal in providing services for stroke. Some feasible efforts that can be considered are increasing the neurovascular experts and providing better diagnostic equipments in order to deliver the necessary treatment.

In the era of globalization, the hospital view is not only to carry out its social mission to improve public health but also to be profit-oriented. Therefore, marketing has an important role in the hospital industry. A good marketing strategy will be able to create welfare for patients, but also for the hospital's financial performance. The branding strategy in hospital marketing is a popular strategy at this time and is one of the strategies that are closely related to creating brand equity of the hospital. This study aims to further examine how branding strategy is in hospital marketing and its assessment of consumer loyalty and engagement. This study is a literature review of articles obtained from the ScienceDirect, ProQuest, and Scopus databases. a total of 7 articles were screened from 723 articles and reviewed. It was found that the strategy can create brand equity for the hospital organization as well as for a good relationship with health and patient loyalty.