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SCRABBLE®, (traditionally played as a competitive game) can be used to demonstrate the benefits of collaboration and enterprise‐wide visibility in support of alternative product development strategies. Observing individual and team play using a SCRABBLE exercise has strong corollaries to how we manage the system and product development businesses. The authors have modified the SCRABBLE rules of play to create our exercise used with hundreds of students. In the process, we validated a number of management and systems engineering rules of thumb. The exercise rules and observations in the areas of organization, team norms, productivity and status tracking are discussed. We describe how we build on these lessons in our systems engineering courses.

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