Based on binding, functional, and pharmacological data, this study introduces SR147778 [5-(4-bromophenyl)-1-(2,4-dichlorophenyl)-4-ethyl-N-(1-piperidinyl)-1H-pyrazole-3-carboxamide] as a highly potent, selective, and orally active antagonist for the CB1 receptor. This compound displays nanomolar affinity (K i ϭ 0.56 and 3.5 nM) for both the rat brain and human CB1 recombinant receptors, respectively. It has low affinity (K i ϭ 400 nM) for both the rat spleen and human CB2 receptors. Furthermore, it shows no affinity for any of the over 100 targets investigated (IC 50 Ͼ 1 M). In vitro, SR147778 antagonizes the inhibitory effects of CP 55,940 [(1R,3R,4R)-3-[2-hydroxy-4-(1,1-dimethylheptyl)phenyl]-4-(3-hydroxypropyl)cyclohexan-1-ol] on both the mouse vas deferens contractions (pA 2 value ϭ 8.1) and on forskolin-stimulated adenylyl cyclase activity in the U373 MG cell lines (pA 2 value ϭ 8.2) but not in Chinese hamster ovary (CHO) cells permanently expressing the human peripheral cannabinoid receptor (hCB2). SR147778 is able to block the mitogen-activated protein kinase activity induced by CP 55,940 in the CHO cell line expressing human brain cannabinoid receptor (IC 50 ϭ 9.6 nM) but was inactive in cells expressing hCB2. After oral administration, SR147778 displaced the ex vivo [3 H]-CP 55,940 binding to mouse brain membranes (ED 50 ϭ 3.8 mg/ kg) with a long duration of action, whereas it did not interact with the CB2 receptor expressed in the mouse spleen. Using different routes of administration, SR147778 (0.3-3 mg/kg) is shown to antagonize pharmacological effects (hypothermia, analgesia, and gastrointestinal transit) induced by R-(ϩ)-(2,3-dihydro-5-methyl-3-[{4-morpholinyl}methyl] pyrol [1,2,3-de]-1,4-benzoxazin-6-yl)(1-naphthalenyl) methanone in mice. Finally, per se, SR147778 (0.3-10 mg/kg) is able to reduce ethanol or sucrose consumption in mice and rats and food intake in fasted and nondeprived rats.Marijuana (Cannabis sativa L.) has been used for many centuries as a recreational drug or as a therapeutic agent. It is now well established that tetrahydrocannabinol (⌬ 9 -THC), the main active component of marijuana, the endocannabinoids (Devane et al., 1992;Mechoulam et al., 1995) as well as synthetic cannabinoid receptor agonists mediate their cellular effects through specific cannabinoid receptors, members of the G-protein-coupled receptor super family. To date, two cannabinoid receptors have been identified, CB1 (Matsuda et al., 1990; Gé rard et al., 1991) and CB2 (Munro et al., 1993). CB1 is predominantly expressed in the brain (Westlake et al., 1994) but also in some peripheral tissues (Gé rard et al., 1991;Bouaboula et al., 1993;Shire et al., 1995). The CB2 subtype is found mainly in immune cells (Munro et al., 1993; Galiè gue et al., 1995) but also in rat microglial cells (Walter et al., 2003). Both Article, publication date, and citation information can be found at http://jpet.aspetjournals.org. doi:10.1124/jpet.104.067884.ABBREVIATIONS: ⌬ 9 -THC, tetrahydrocannabinol; SR147778, 5-(4-bromop...