Ingram Micro, the world’s largest distributor of technology products, operates in a high-volume low-margin environment. The company started its Business Intelligence and Analytics practice in North America in 2009. This group has since built and deployed a scalable, innovative price-optimization engine, a set of analytics applications to identify sales opportunities for Ingram Micro’s sales force and an integrated digital marketing platform to run data-driven marketing campaigns for its customers and end-user businesses. Since 2011, these products and analytics programs have generated $1.3 billion of incremental product revenue and $42 million of incremental gross profit. Our next steps are to continue to implement these best practices in regions outside of North America and continue our activities that enable our sales force to generate revenue.

With the rapid growth of cloud data, the internet of things, social media applications, high-end video streaming, etc WDM[3][3] is slowly becoming insufficient for all these future growths. The elastic optical network is slowly becoming the solution for these problems in the fiber-optic network.It can provide flexibility in the spectrum assignment and can even provide greater bandwidth. But with all these benefits come the problem of routing and spectrum allocation(RSA). In this problem, the frequency slots should be allocated to maintain continuity, contiguity, and nonoverlapping constraints. The paper explores the feasible way of solving the problem so that requests can be transferred through the network with minimum cost production..

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