IntroductionThe tourist strengthening of the plan of development and territorial ordering, is an initiative that is developed with the purpose of contributing to the effective progress of the tourist activity in a sustainable and sustainable way where the territory is planned for the purpose of the progress and development of small communities. ObjectiveTo strengthen the development and territorial planning plan for the San Antonio de las Aradas parish, Quilanga canton, province of Loja, through the development of proposals and strategies based on the study of the tourism component. The materials and methods, participatory methodology with the authorities of the parish as well, actors involved in the tourism activity and community in general, likewise a bibliometric research of scientific articles in Scielo magazines, Latindex and documents related to sustainable development and baking was developed of the territories.Resultsstrategies aimed at good planning and good use of existing natural and cultural attractions Conclusions Tourism strengthening is a key tool to boost tourism within the parish, based on social, cultural, economic, and environmental balance

Multi-criteria evaluation studies in the tourism field have gained importance in recent times due to the Covid19 pandemic that has presented challenges and new social, cultural and lifestyle changes in today's society. Therefore, in this context, the CME helps tourism planners and managers to have a clearer vision to make decisions in the prioritization and production of products that help to energize the local economy based on the tourist attractions with the greatest potential. The objective of the study is to inform planners, which tourist attractions have the greatest potential in the canton of Puyango. The research becomes strategic for the canton since the results determine that the petrified forest of Puyango, the 8-sphere clock of the San Jacinto church, the sphinx of the Lord of Giron and the Alma Lojana Gourmet coffee are in the top four positions that are strategic to develop efforts in tourism.

From a critical point of view, tourism activity in the parishes of Catacocha, Casanga and Yamana is limited only to natural attractions and cultural manifestations, leaving aside the vernacular architecture of the heritage houses as a possible tourism resource. In this context, the research aims to identify vernacular architecture as a resource for tourism. The methodology used was based on criteria of selection, purification, sifting and properties of housing, these criteria with qualitative and quantitative approaches, in addition the encueta was used to determine the effective demand for tourism development. The results of the research showed that the owners are willing to venture into tourism-related activities based on the use of vernacular architecture.  It is concluded that the research is strategic for the authorities to take initiatives in the promotion and dissemination of this heritage that is extensive in the territory and to generate that the owners empower themselves of the great architectural wealth they possess and venture into tourism.