No abstract

In this paper, a smart TV logging system comprising a beacon system and smartphones is proposed. To investigate the feasibility of our strategy, we designed and implemented a prototype system and conducted a trial study. The study results show that the prototype can unobtrusively capture viewers' various events embedded in TV viewing behavior. The results of the study also suggest that the proposed method allows more robust and accurate data to be collected than do the TV viewing behavior analysis approaches used in existing qualitative research studies, such as surveys and interviews.

No abstract