A decision to start a business is not easy because it is result of the economic conditions, cultural context, but also "push" and "pull" factors. In order to determine woman motivational factors, a survey of 1,157 Eastern Croatia respondents was conducted. The purpose of the research was to determine which motivations the potential future entrepreneurs believe trigger women entrepreneurs' decision to start an entrepreneurial venture. The results show that women are considered to be financially motivated. The fact that real-life women entrepreneurs from previous research have stated slightly different motivations shows that there is room for improvement of entrepreneurship education.

There are limited data on Croatian consumers’ preferences and willingness to pay for fresh meat from the Black Slavonian pig. The survey was conducted on a sample of n = 410 Croatian consumers, using a hypothetical choice experiment to examine how food attributes and information treatment influence consumers’ decisions regarding fresh ham meat of the Black Slavonian pig. The hypothetical choice experiment was conducted using fresh boneless pork ham with three attributes (price, colour and geographical information) as the focuses of the product. Croatian consumers were randomly assigned to one of two treatment options (control or information) in an online survey to investigate the role of information. Our results indicate that Croatian consumers have a clear preference for fresh boneless ham from the Black Slavonian pig produced in both production systems and labelled as reared in continental Croatia and with a protected designation of origin (PDO) label, compared with fresh boneless ham produced from conventionally reared pigs (intensive rearing—indoor rearing) without the label. The results show that the information given to consumers about the production system, meat colour and geographical information positively influenced consumer choice. Appropriate labelling and information about the product can positively influence consumers’ preferences, which indicates the importance of highlighting the traditional characteristics (production system, darker colour of the meat and production area) of fresh meat from Black Slavonian pig on the label in promotional activities.

Disertacija (2)Posljednjih godina, u većini europskih i svjetskih država, upravljanje kvalitetom postaje svojevrsni novi segment menadžmenta i najvažniji činitelj tržišne opstojnosti te rasta i razvoja poslovnoga subjekta. U cilju utvrđivanja značajki učinkovitoga sustava upravljanja kvalitetom u poljoprivrednim subjektima te njihovog utjecaja na financijsku, ekonomsku i poslovnu uspješnost te konkurentnost poljoprivrednoga subjekta, provedeno je primarno istraživanje na uzorku od 248 ispitanika, reprezentanata hrvatskih poljoprivrednih subjekata. Rezultati istraživanja pokazuju kako je visoka razina primjene TQM modela u statistički značajnoj povezanosti s horizontalnom i fleksibilnom organizacijskom strukturom, definiranom misijom i vizijom, sustavnim uočavanjem promjena na tržištu, stabilnom podrškom top menadžmenta, osnaživanjem zaposlenika i njihovim uključivanjem u aktivnosti upravljanja kvalitetom, stvaranjem poslovnog okruženja koje podržava inicijative zaposlenih, korište-njem edukacija i treninga, mjerljivim ciljevima kvalitete, jasnom poimanju koncepta kvalitete, vrednovanjem i unapređivanjem poslovnih procesa, korištenjem proaktivnoga pristupa te orijentacijom na potrošača. Istraživanjem je dokazan utjecaj TQM-a na poboljšanje financijskih, ekonomskih i poslovnih rezultata, kao što je povećanje tržišnog udjela, cjenovne konkurentnosti, konkurentske prednosti, ukupne prodaje, uvođenja novih proizvoda, profitabilnosti, djelotvornosti korištenja inputa, izvoza, zadovoljstva potrošača, zadovoljstva zaposlenika te snižavanja troškova. Razumijevanje značenja i implementacije TQM-a korisno je u cilju postizanja i održivosti konkurentnosti poljoprivrednih subjekata. Rezultate korisnosti moguće je ostvariti samo uz koordiniranu sinergiju svih elemenata TQM-a. ključne riječi: upravljanje kvalitetom, konkurentnost, poljoprivredni subjekti

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