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Analyses marketing strategies relevant to public library managers at a time of change in the reviewing of public library services with reference to a material questionnaire and case‐study investigation of public library and leisure services marketing. Targeting and the role of marketing in library services were of particular concern.

This paper is based on a research project conducted on consumer health information (CHI) in the Republic of Ireland, the results of which were published in a report entitled Well Read: Developing Consumer Health Information in Ireland. The paper describes the research methodology and the Irish experience in relation to CHI followed by a discussion of access problems, illustrated with examples from the special needs and primary care sectors. The role of information providers in relation to primary healthcare and libraries is examined briefly, and finally the main research conclusions and recommendations are highlighted.

This paper focuses on policy development in a Higher Education context and provides a model for ensuring sustainable educational practice in TNE partnerships under disruptive situations. The focal point of policy initiation and development was the Covid-19 virus outbreak in China and the ensuing impact on program delivery and assessment. The development takes a novel approach by applying a combination of commercial scenario planning and crisis management techniques to create a coherent and prescriptive educational policy for staff operating in a Transnational Education (TNE) partnership based on the fly-in, fly-out (FIFO) faculty model. It demonstrates the application of these management tools and describes how, through careful analysis and planning, disruption to student learning, teaching and assessment can be minimized.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.This paper provides an overview of the range and development of health informatics, with examples from the literature world wide covering the types of information involved, the areas of application, the impact of evidence based medicine and other professional issues, integrated information systems, and the needs of the public, patients and their carers. While medical informatics certainly comprises a major part of health informatics it is not the main focus of this paper. Medical informatics is the older term and involves the use of information technology and computing specifically for medical science research, and the diagnosis and treatment of disease involving, for example, X-rays, imaging, resonance, and magnetic scanning techniques. Rather, the scope of this review is the literature relating to the wider concept of the management of information through the interdisciplinary application of information science and technology for the benefit of patients, scientists, managers, staff, and carers involved in the whole range of healthcare activity.