Este artigo visa revisar a bibliografia existente acerca de tecnologias assistivas e acessibilidade para ambientes de supermercado, relacionadas ao público idoso. Além disso, são verificados, a partir de um estudo de caso, diversos aspectos que podem influenciar na experiência do consumidor idoso neste ambiente. Assistive technologies, elderly, supermarkets. This article aims to review existing bibliography about assistive technologies and accessibility to supermarket environments related to the elderly public. In addition, a number of aspects that may influence the experience of the elderly consumer in this environment been verified from a case study.
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