Background Accurate, adequate, and timely food and nutrition information is necessary in order to monitor changes in the US food supply and assess their impact on individual dietary intake. Objective Develop an approach that links time-specific purchase and consumption data to provide updated, market representative nutrient information. Data and Methods We utilized household purchase data (Nielsen Homescan, 2007–2008), self-reported dietary intake data [What We Eat in America (WWEIA), 2007–2008], and two sources of nutritional composition data. This factory to fork Crosswalk approach connected each of the items reported to have been obtained from stores from the 2007–2008 cycle of the WWEIA dietary intake survey to corresponding food and beverage products that were purchased by US households during the equivalent time period. Using nutrition composition information and purchase data, an alternate Crosswalk-based nutrient profile for each WWEIA intake code was created weighted by purchase volume of all corresponding items. Mean intakes of daily calories, total sugars, sodium, and saturated fat were estimated. Results Differences were observed in the average daily calories, sodium and total sugars reported consumed from beverages, yogurts and cheeses, depending on whether the FNDDS 4.1 or the alternate nutrient profiles were used. Conclusions The Crosswalk approach augments national nutrition surveys with commercial food and beverage purchases and nutrient databases to capture changes in the US food supply from factory to fork. The Crosswalk provides a comprehensive and representative measurement of the types, amounts, prices, locations and nutrient composition of CPG foods and beverages consumed in the US. This system has potential to be a major step forward in understanding the CPG sector of the US food system and the impacts of the changing food environment on human health.
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