Purpose – The purpose of this paper is to examine the aspects of internal and external transformation that take place in each company along the supply chain when a “sustainable packaging logistics” approach is implemented. Before this can be achieved, it is necessary to identify and characterise the principal cornerstones and stages associated with this implementation. Design/methodology/approach – In the paper the combination of “case study” and “action research” techniques have been chosen. It has been analysed the implementation of “sustainable packaging logistics” in the supply chain of Mercadona (one of the largest retailers in Spain), paying special attention to the implementation and evolution in one of its main food suppliers. Findings – To adopt a “Sustainable Packaging Logistics” approach allows for a proactive integration of the efficiency and sustainability in supply chains. The proposal to implement “sustainable packaging logistics”, based on four cornerstones and three stages of evolution is particularly significant, while contributing to improved competitiveness. This implementation constitutes an evolutionary process which is conditioned by how each area, department or company along the supply chain interpret and assess different packaging features over time. Research limitations/implications – The model is based on a single supply chain analysis. Originality/value – This paper may be of interest both for researchers and professionals, because the model can aid companies in improving their global vision of product and packaging design in order to jointly increase sustainability and efficiency in the supply chain.
PurposeThis paper aims to present an integrated management model for packaging design.Design/methodology/approachThis model is the result of research of the concepts of packaging, logistics and “packaging logistics”. With this approach in mind, the design and development of packaging are structured on four basic corner‐stones, i.e. the definition and understanding of design requirements (logistics, marketing and environmental aspects), the definition of an appropriate organizational structure, the application of “best practices”, and, finally, establishing a control system.FindingsIt was found that the management model developed provides companies with a useful quantitative tool to find the “trade‐off” between the logistics costs reduction and the differentiation capacity linked to packaging.Originality/valueThe model proposed is designed to fill a gap in the measurement systems for making an evaluation of the detailed impact on the overall operation of the supply chain in certain packaging design decisions.
Packaging is one element that can support and promote improvements and innovations in sustainable management of supply chains. This multifunctional vision has brought about the approach "sustainable packaging logistics" (SPL), which refers to the integration of packaging design, logistics management and new product development. The main aim of this paper is twofold. Firstly, to characterise the main aspects associated with SPL as a preliminary step towards constructing a conceptual model that can be validated in a quantitative way. Secondly, to carry out an exploratory study in the Spanish toy manufacturing sector in order to identify whether SPL deployment promotes changes and innovations in packaging that can lead to improved sustainability. The literature review was conducted via content analysis, and the methodology used to carry out empirical analysis was an electronic questionnaire dealing with aspects of SPL. The number of toy manufacturers participating in the study was 70. The results analysis indicates that further development of the main aspects of SPL actively contributes to better sustainable performance in almost all items considered in the study. The SPL approach is considered particularly innovative, because there is a scarcity of literature that deals jointly with packaging, logistics and sustainability from an empirical standpoint, rather than just the analysis of case studies.
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