Some cities strategically plan multiple small and medium-size sport events on different dates in their annual calendar of activities and avoid focusing on a single event of great magnitude. This is how the concept of a sport-event portfolio arises. This article aims to present a method to quantify the injection of sports-tourism money into a city from a portfolio of events. This methodology is applied to the portfolio of a small town with a policy oriented toward the promotion of tourism through the organization of sport events. The income generated by sports tourists in the 2017–2018 biennium is estimated using 1123 surveys conducted from four events included in the town’s portfolio. The research findings of this article are pioneers in the quantitative field of the study of event portfolios. This provides new opportunities for planning a strategy to attract tourism revenues.
<p>El presente artículo surge con el objetivo de analizar los efectos de la celebración de un evento deportivo en una localidad. En concreto, se presta atención al impacto económico de la celebración en el municipio de Pontevedra del XXI Campeonato de España “Open” de Invierno de Natación Master de Natación en febrero de 2015. Paralelamente se analiza el perfil de los asistentes a dicho evento desde un punto de vista del perfil de “turista deportivo” a partir de la realización de una encuesta específica para el evento. </p>
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