Abstract. Traditionally, scholars suggest firm shall sequential to develop technology-oriented competence to enter other markets (Technology Promote Market, TPM). However, in practice, we observe contradiction that the international enterprises adopt the market-oriented perspective so as to first reflect on market, and then transfer external firm's technologies and experiences to firms (Market Promote Technology, MPT). It is an interesting phenomenon that motive to resolve the gap between the theoretical argument and practice. Thus, we explore the sequence between prioritize to develop technology and market competence, and characteristics, mechanism, and routes of interaction of small-sized firm competence. This research using the extended case method (ECM) compared two Taiwan FPD (Flat Panel Display) enterprises that produce TFT-LCD (Thin Film Transistor-Liquid Crystal Display) manufacturing equipment. We found that firms possessing the characteristics of improvement resources (CIR), develop technology competence first, and apply intra-organizational learning (intra-OL) mechanism and inside-out routes (IOR) to promote market competence. Conversely, firms having the characteristics of social resources (CSR), develop market competence first, and utilize inter-organizational learning (inter-OL) mechanism and outside-in routes (OIR) to promote technology competence.