Purpose -The purpose of this paper is to examine the factors which will contribute to consumers' purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study.Design/methodology/approach -In total, 150 sets of self-administered questionnaires were distributed to students in a local private university in Melaka. Convenience sampling was used and data collected were analysed using SmartPLS to perform the measurement model and structural model.Findings -Findings have showed that there are positive relationships between brand awareness, brand association, perceived quality and brand loyalty and consumers' purchase intention towards skin care products. Furthermore, it is concluded that perceived quality is the most significant factor in influencing consumers' purchase intention.Originality/value -Firms are able to benefit from this study by formulating their brand management tactics referring to the findings to have competitive advantage over their competitors.

Affordable housing has been defined as housing which is adequate in quality and location. In addition to this, it is deemed to be housing that is not so costly that it prevents its occupants from meeting their basic living needs. This study aims to develop a framework to facilitate affordable housing delivery. The data collection used was a survey questionnaire. The survey was administered to occupants within five high-rise buildings in Penang. The study also utilized a Kaiser-Meyer-Olkin measure of 0.518, and Bartlett’s test of sphericity of (x2 (210) = 10953.982, p<0.001). The two statistical test discovered that the major determinants affecting demand for affordable housing were crime rates, housing prices and down payments. The results also demonstrated that six factors were successfully constructed using a factor analysis and assigned as factors that determined the demand for affordable housing. The research will be useful to policy makers, urban planners, developers, and contractors.

Affordable housing has been defined as housing which is adequate in quality and location. In addition to this, it is deemed to be housing that is not so costly that it prevents its occupants from meeting their basic living needs. This study aims to develop a framework to facilitate affordable housing delivery. The data collection used was a survey questionnaire. The survey was administered to occupants within five high-rise buildings in Penang. The study also utilized a Kaiser-Meyer-Olkin measure of 0.518, and Bartlett’s test of sphericity of (x2 (210) = 10953.982, p<0.001). The two statistical test discovered that the major determinants affecting demand for affordable housing were crime rates, housing prices and down payments. The results also demonstrated that six factors were successfully constructed using a factor analysis and assigned as factors that determined the demand for affordable housing. The research will be useful to policy makers, urban planners, developers, and contractors.