Ecotourism is one of the major motives in tourism development through this advancing digitalized world. Moreover, the government is looking forward to seeing an opportunity to enhance attractiveness of ecotourism creation through the Visit Truly Asia Malaysia 2020 initiative. Furthermore, the sustainability of destination image should be established in a way that significantly increases the revisit intention of tourists. This study is to examine the relationship between the functional characteristics of destination image and revisit intention, namely, natural and historical attractions, entertainment and tourism activities, and tourism infrastructure as well as price and value. A total of 283 respondents comprising tourists both local and foreign tourists visited Gunung