Based on the role separation scenario in which students need parental support, this paper explores the effect of parents’ attitude on secondary school students’ online learning. Through structural equation model analysis and regression analysis of 745 valid responses to a questionnaire, the data results show that parents’ subjective dimension includes perceived gain and perceived loss, and social factor dimension includes teachers’ influence and online comments. Perceived value is the key influencing factor of parents’ attitude towards secondary school students in online learning platform. Perceived usefulness and platform information influence parents’ attitude positively and significantly, while perceived risk influences parents’ attitude negatively and significantly. In the dimension of social factors, teachers’ influence positively influences parents’ attitude, and online comments modulate the influence of perceived value on parents’ attitude.