All with the advent of the information economy era, the rapid popularization of the Internet and the large-scale use of commerce, the rapid development and large-scale investment of information technology, and the improvement of the quality of consumers as transaction entities have promoted the comprehensive development of today’s e-commerce. This paper mainly studies the model of e-commerce going to the countryside to promote the development of rural characteristic economy based on big data analysis. This article further investigates the development of a certain rural e-commerce, analyzes the background, experience, practices, difficulties and problems of a certain rural e-commerce in-depth, clarifies the focus and main tasks of a certain rural e-commerce Put forward constructive opinions and suggestions, explore an updated and more suitable road for the development of rural e-commerce, and provide relevant theoretical support and decision-making for the municipal party committee and government to formulate relevant policies, introduce supportive policies, and promote the rapid and healthy development of new urbanization. in accordance with.

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The traditional encrypted storage system is inefficient when it encrypts the data of the Internet of Things, and there are few IOT data nodes that can be encrypted in a short time. In order to solve the above problems, a new Internet of Things data effective information encryption storage system is proposed. The hardware and software of the system are mainly designed. The chip selected for the collector is TTSAD251, which can expand the collection range. The processor is set with multiple cores to reduce the system power consumption. The memory uses SPRTAN-2 chip as the structure chip. The software work consists of three parts: collecting effective information of Internet of Things big data, establishing encrypted documents and storing effective information of big data of Internet of Things. In order to detect the working effect of the system, the experimental comparison with the traditional system shows that the proposed encryption storage system can improve the storage range of big data effective information of the Internet of Things by 20.58%, and the work efficiency by 5.64%. Compared with the traditional system, the designed system also has obvious advantages in the number of big data node secrets. In different files, the average number of big data information node encryption in this system is about 166,700. The experimental data show that the designed system has ideal application performance and provides a reliable basis for related fields.