Driven by artificial intelligence technology, the research of intangible cultural heritage innovative design is carried out. Firstly, the appearance modeling characteristics, decorative element characteristics, and composition form characteristics of typical intangible cultural heritage products are analyzed. According to the collected relevant data of intangible cultural heritage products and existing products, combined with the regional cultural characteristics of intangible cultural heritage products and other factors, the analysis Atlas of intangible cultural heritage product innovation design is constructed. Based on perceptual engineering, the elements of intangible cultural heritage product innovation design for user participation are determined according to the needs and perceptual images of users. The shape grammar is used to extract the elements of intangible cultural heritage products, deduce and deform them, and finally generate the preliminary design scheme.

No abstract