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This paper introduces a novel approach on how to integrate real-time multimedia communication into web applications. By using a Javascript API any web developer has the tools to use telecommunication functionalities in web apps. We aimed for an easy and e cient solution for developers and have performed an expert evaluation comparing our approach with the recent WebRTC/RTCWeb initiative driven by the W3C and the IETF. Our results indicate that our approach is well received among web developers and has advantages over similar solutions in terms of easiness, crossdomain availability, and compatibility with telco services.