The present study investigates the potential of waste tires to produce a valuable adsorbent material for application in wastewater treatment. In the first stage, the pyrolysis of ground rubber tire was explored using non-isothermal and isothermal thermogravimetric analysis experiments. The effect of operating parameters, such as heating rate and pyrolysis temperature, on the pyrolysis product yields was considered. The slow pyrolysis of ground rubber tire was taken up in a large-scale fixed-bed reactor for enhanced char recovery. Four pyrolysis temperatures were selected by thermogravimetric data. The product yields were strongly influenced by the pyrolysis temperature; at higher temperatures, the formation of more gases and liquid was favored, while at lower pyrolysis temperatures, more char (solid fraction) was formed. The produced chars were characterized in terms of mineral composition, textural properties, proximate analysis, and structural properties to identify the relationships between the pyrolysis temperature and the char properties. In a second step, a series of activated chars were prepared, starting from the pyrolytic chars via chemical and/or physical activation methods. Then, the activated chars were characterized and tested as adsorbents for atrazine and ibuprofen. Adsorption experiments in aqueous media were carried out in a small-scale batch reactor system. Chemical activation seems appropriate to significantly reduce the inorganic compounds initially present in ground rubber tire and contribute to an important increase in the surface area and porosity of the chars. Adsorption experiments indicated that chemically activated chars exhibit high aqueous adsorption capacity for atrazine.