In this paper we look at digital solutions in museums today and with a view to the future. We believe that they have a potential to innovate museum practices and reach audiences with relevant content. We have found the Norwegian Government’s Museum Framework (Kulturdepartementet 2009) a useful starting point to consider ‘digital’ through the lens of the areas of collection care, research, content dissemination, innovation and business development. In this paper, our focus is on smaller museums and heritage organisations. We contribute our thoughts, experiences and give some practical ideas how small museums can better utilise digital media and digital solutions.  This paper was written by staff members of Museum Nord who are part of the Research and Development Team. Museum Nord was lead partner in the CINE project, 2017-2020 (CINE project 2017) which enabled the team to gain valuable insights into this area of knowledge and practice.