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The green growth paradigm has gained much attention from various governments worldwide as a guiding strategy for national and sectoral growth strategies. There is, however, little knowledge on how to integrate green growth into key natural resource sectors, such as water. This paper explains the origins and underlying concepts of green growth, and assesses its potential in the Jordanian water sector. Using a green growth diagnostic model, we analyze six key industries in the Jordanian water sector that can be an engine for green growth and the achievement of key sector-related Sustainable Development Goals (SDGs). In addition, four innovative business models are presented which exemplify the best practices and future directions of the water sector in Jordan. The results and recommendations support the strategic decision-making process of linking economic growth and sustainability, and encouraging private investments.