It has been recognised that management training and development in SMEs is a relatively poorly researched area and that the influencing factors for SMEs are not well understood. This paper outlines a regional study of the interest in competence based management development amongst SMEs. This is compared with a study of the providers’ approach to management development provision for the SME market. It is apparent, from the study, that the value of Management NVQs remains unclear both to the provider and the SME recipient. Unless a means can be found to demonstrate value and benefits to both sides it is unlikely that take‐up will improve significantly within the SME community or that quality providers will continue to deliver to the sector. The paper highlights the major issues to be addressed for, and with, both parties if progress is to be made.