This study investigates usage and knowledge of musical narrative functions in contemporary multimedia. A group of young adolescents were given the task of adapting musical expression, using the non-verbal research tool REMUPP, to fit different visual scenes shown on a computer screen. This was accomplished by manipulating seven musical parameters: instrumentation, tempo, harmonic complexity, rhythmic complexity, register, articulation and reverb. They also answered a questionnaire giving information about their musical training and media habits. Numerical data from the manipulation of the musical parameters were analysed to search for tendencies within the group with regard to the musical expression in relation to the different visual scenes shown. The results showed a large degree of in-group consensus regarding narrative functions of music, indicating knowledge about musical narrative codes and conventions. Also, the results were clearly influenced by factors such as the participants' musical training, gender and habits of music listening, playing computer games and watching movies — highlighting the complexity of learning and pointing to the impact of the increasing availability of narrative media on our attitudes and knowledge.

Narrative media music, music used for narrative purposes in multimedia such as film, television or computer games, is becoming one of the largest

No abstract

No abstract

The 2018 Super Bowl Commercial of the Budweiser Beer is entitled "Stand by You" and revolves around the pluriannual Water Donation Program of the Anheuser-Busch brewing company. The video features images of the employees of the Budweiser Cartersville, GA brewery organizing the emergency drinking water delivery with the help of American Red Cross, its partner in such disaster-relief efforts over the past 30 years. The images are accompanied by a cover of the 1961 Ben E. King iconic song "Stand by me". Adopting a socio-semiotic multimodal perspective, the paper aims at analyzing the meaning-making construction of the video in its YouTube contextualization. In detail, the focus of the paper is to understand how the sound and the lyrics of the cover, with their cultural, linguistic and semiotic layers of meaning, constitute the semiotic entry point in the narration and create the soundscape for the framing of Corporate Social Responsibility.