This study addresses normative, social and cognitive factors related to the interest in becoming an entrepreneur in China, Vietnam, and the Philippines. The study's findings are based on surveys of 782 business students in these countries. A rather consistent pattern of country differences was found on most of the measures, which may reflect differences in the historical, cultural, economic and political contexts of these nations. The results of this study emphasize the importance of developing both self-efficacy and close social supports in enhancing potential for entrepreneurial activity in these countries.