This study aims to examine the effect and the role of (1) parents' attention on early childhood character education; (2) parents' affection on the early childhood character education; (3) security on the early childhood character education; and (4) parents' attention, parents' affection, and security on the early childhood character education silmultaneously. The method of this research was ex-post facto research. The populations in this study were parents and children in kindergarten of Bima city. Samples from the population were taken from 2 sub-districts namely the Rasa Na'e Barat sub-district and Punda sub-district, which consist of 157 Parents. Instruments used in this research were observations and questionnaires. Meanwhile the data analysis was carried out by using certain techniques which was Inferential Statistics with multiple regression analysis. The result of this study showed that the role of parents' attention on early childhood character education has a significant effect of 0.570 and parents' affection love also has a significant effect on character education of early childhood actually as much as 0.572. While the analysis on the effect of security on character education for early childhood is 0.453. Multiple regression tests show that there was a very large effect from parents' attention, affection and safety in early childhood character education which was 30,618. These results proved that the role of attention, affection, and security given by parents directly affects the character education of early childhood.