The purpose is to investigate the factors moderating the relationships between food choice motives such as health concern, weight control and ethical concern, and vegetable intake. Data were collected from adult people(N=290) in Jeonnam Province for finding the correlation of the food choice motives and the moderated variables as food involvement and food neophobia with vegetable intake. Moderated regression analysis was used to analyse the survey data. The results indicates that the moderated variables of food involvement and food neophobia significantly affect vegetable intake. However, the food choice motives of health concern, weight control, ethical concern do not have significant effects on vegetable intake. The findings can help adult people prefer healthy eating.

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