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ICT have provided new paths for relationships across tourism distribution channels. It is accepted that both competitiveness and efficiency in the sector have increased, improving business performance. Since there are no validated models in the tourism literature covering this, our objective with this research is to confirm a positive relationship between the growing use of ICT by tourism intermediaries and their business performance. To this end, a structural equations model (RE-BP Model) is estimated, using data from a survey of tourism intermediaries conducted in Spain. The estimation confirms two latent variables, one for the relationship enhancement brought about by ICT in the sector, and the other for business performance. There is a cause-effect association between the two variables. O u r c o n c l u s i o n i s t h a t tourism intermediaries should intensify their relationships with suppliers and tour operators whose strategies allow for improved effectiveness of the entire value chain.

Retailing, Customer satisfaction, Distribution services, Supermarkets, M3, L8, M31, L81,