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Telecommunication and Internet services are constantly subject to changes, seeking the customer's full satisfaction. Enriching these services with innovative approaches such as context-aware, social, mobile, adaptable and interactive mechanisms enable users to experience a variety of personalized services seamlessly across different platforms and technologies. In this sense, Service Oriented Architectures play a central role in allowing component reuse and low cost service creation. Together with IP Multimedia Subsystem enable the convergence of telecommunications and web services, allowing the network transport technologies to be abstracted from the services above. By integrating these technologies, a number of synergies can be explored. Existing services can be easily enriched with context information, made available on a variety of networks and new services can be composed using previously existing building blocks. This paper explains how this integration can be achieved, and demonstrates the potentialities of this architectural paradigm with a prototype service.

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