This article deals with the importance of environmental factors for business strategy. It discusses the potential benefits to companies which show concern for the environment beyond their legal obligations.The main contribution of this article is in presentation of the results of a questionnaire survey concerning customer views on products certified as 'environmentally friendly'. The knowledge of the respondents concerning individual instruments was not great. Most of the respondents were unwilling to pay more than 20% more for environmentally friendly products in comparison with conventional products. Only 38% of the respondents bought environmentally friendly products repeatedly.

The paper deals with the relationship between an environmentally friendly approach on the part of companies and financial performance. The paper emphasises that corporate social responsibility is an important issue in the strategic management of companies. The paper examines companies in the textile industry with an environmentally friendly certification in the Czech Republic, and then compares their indicator of profitability with companies in the textile industry without this chosen certification. The Wilcoxon test and t-test are used for the comparison. No statistically significant differences are confirmed. The limitations of the research are also discussed in the article.

Krause J., Machek O. (2018): A comparative analysis of organic and conventional farmers in the Czech Republic. Agric. Econ. -Czech, 64: 1-8. Abstract:Organic farming has become a topic that receives an increasing academic as well as popular attention. Th is study examines the fi nancial diff erences between the organic and conventional farmers, as well as their income volatility. Based on the Student's t-test, the regression analysis and the matched-pair investigation on a sample of Czech 291 organic and 4045 conventional farmers over the period 2009-2013, the study indicates that the organic agricultural companies outperform the conventional companies in the terms of profi tability. However, their asset turnover is considerably lower. No evidence of diff erent income volatility has been found.

Public economics-oriented universities in the Czech

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