According to Higgins, the regulatory focus theory states that in terms of motivational information processing, it makes a difference whether people have a promotion or prevention focus. A focus on aspirations is labeled as promotion focus, whereas a focus on responsibility is called prevention focus. In our study, the theory will be applied to the area of sport decision making. We showed that soccer players make different decisions in a sport‐specific divergent‐thinking task depending on their regulatory focus (promotion vs. prevention). Promotion‐framed athletes were able to produce more original, flexible, and adequate solutions than prevention‐framed athletes. Theoretical and practical implications for sport psychology are discussed.