Heuristic inspections are often carried out in a rather restrictive manner in the sense that they often address one or two of User Experience aspects. These two generally being: usability and "user experience". This fails to consider UX as it should be [considered]: through a holistic approach. Thus, we suggest to go beyond that by opting for what we have called an Integrative Heuristic Inspection that takes into account issues of: accessibility, usability, emotions & motivation and persuasion, and that aims to simplify the overflow of recommendations UX professionals are faced with nowadays. We illustrate our proposal by a case study carried out on an insurance prospecting tablet application. We analyzed the results of the inspection separately for each dimension as well as combined across dimensions. Implications for a reflection on the structuring of the criteria for a general criteria-based approach in UX are discussed.After a brief review of the emergence of the four currently recognized main criteria sets [in HCI/UX] and the contributing factors having led to it, this paper aims to argue in favor of a cohesive, integrative revised taxonomy of the existing criteria sets and a derived corresponding model: "the experience-based criteria". We illustrate our argumentation with a case study based off the results from the heuristic inspection of an insurance prospecting tablet application. Theoretical BackgroundThroughout the past 60-70 years, technological developments as well as evolving customer needs/requirements and the transformation of economic models have determined the evolution of the HCI models and dictated the focus of researchers in HCI/UX. This has allowed for new theories, concepts, methodologies, frameworks and different interventional practices to be proposed and adopted in the study of Ergonomics/UX at given times. Indeed, after starting at issues concerning technological accessibility, moving on to ease-of-use and switching to affective factors especially during the rise of video games in the 80's, the past decade has seen the spotlight be put on technological persuasiveness (see Brangier & Bastien [2] for a detailed historical review).

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