This paper identifies and analyzes some recurring problems generally experienced by small businesses. It reviews performance studies made of fifty-two companies sponsored by the Small Business Administration over the period 1977 to 1981 to determine whether some broad operational patterns can be observed. An analysis of the key performance variables used in identifying major problems confronting the firms is presented here. The main problem areas are considered for the firms as a group and then as they fall in manufacturing, retailing, and service sectors. Findings are evaluated so that some general guidelines can be suggested for solving typical management problems.

This paper assesses the effect of the Small Business Institute's counseling program at the University of Lowell on small business performance as perceived by client firms located in New England. In analyzing data gathered from a population of 52 firms, the authors initially classify recommendations made by counseling teams for the purpose of improving business operations. The impact of the suggestions is examined primarily by considering various dimensions of their implementation. After weighing results of an evaluation of the counseling service as discerned by the client firms, the authors summarize their findings and draw conclusions.

Activities of a group of small firms were studied over a six-year period to determine the manner In which their performance reflected the results of a counseling program. The effects of counseling In a number of functional areas were explored. Findings of the Investigation suggest that while adequate attention to marketing, financial, and technological matters Is essential, firms that Ignore the requirements of sound human resource management may fall to remain competitive.