Purpose -This paper explores trends and the perspectives of business stakeholders -camping managers and equipment producers as well as guestswith regard to glamping as the transformation process of camping. Methodology -To research the transformation of camping into glamping, a survey of the opinions of experts in camping and glamping was conducted in October 2018 and a survey of guests, in the spring of 2018. Responses were collected from 120 campsite managers and 30 camping & glamping equipment producers from the region. Furthermore, through special online and onsite questionnaires, 130 responses were collected from camping guests. Findings -This research proves that all the groups consider glamping as the future of camping and foresee an increase in future demand for glamping accommodation. All three groups are fully unanimous in the opinion that the transformation of camping into glamping through the implementation of new and innovative accommodation in camping will contribute to the competitiveness of campsites and holiday parks. Contribution -The research makes a contribution to theory by broadening the literature in the field of trends and competitiveness in glamping by including the perspectives of managers, producers and guests. The applicable value is seen in the evidence on the importance of implementing innovative accommodation in camping, which contributes to the transformation of camping into glamping -camping that is rejuvenated and redesigned and more competitive than classical camping. For the target groups of managers and producers, this new trend is the basis for strategical planning of future investments and for guests it is a new and exciting way of holiday-making.

Purpose – To respond to the challenges of contributing to campsite benchmarking and performance reporting, following the fact that academic research has placed relatively little attention on the economic aspect of the camping business and that relevant reporting standards are missing, why campsites are not included in the global benchmarking process which is important for performance comparison and competitiveness assessment. Research Question – How is it possible to improve the current level of information for the Croatian camping business in a way that it will become more successful in the global tourism market? Design, Methodology, Approach – Based on a representative sample of 24%campsites in Croatia, the performance benchmarking methodology is critically evaluated through the existing model, with the direction to improve the framework of integrated reporting. Findings – The research results indicate that the current information presented through the existing campsite benchmarking model are insufficient for long-term decision making, primarily regarding sustainability, and the way of its improvement is proposed. Originality of the research – The theoretical contribution of the campsites’ benchmarking is recognized, as a part of the overall valorisation of the camping business performance, it also meets the expectations for the successful implementation of the research results in practice, as a basis for improving campsites’ competitiveness on the tourism market.

Purpose -Service quality plays an important role in improving quality and competitiveness in glamping, an innovative and novel form of accommodation in campsites. Therefore, this paper strives to present the dimensions of service quality in glamping from the perspective of two target groups: guests and campsite managers. Methodology -Research was based on a structured questionnaire, designed especially for each target group (guests and campsite managers). The study included 120 managers and 130 guests. Surveys were conducted in 2017 and 2018 using an on-site questionnaire for managers and both an on-site and online questionnaire for guests. The data were analysed using methods of descriptive and inferential statistics. Findings -Research results indicate that managers and guests alike attach importance to the quality elements of glamping service and glamping accommodation facilities. Both target groups agree that friendly staff, professional staff and cleanliness have the greatest role in ensuring glamping service quality, and attractive and well-maintained natural environment, equipment and fittings, and innovative and appealing appearance, in glamping accommodation quality. Results also show that the importance scores given by managers are somewhat higher than those given by guests, in all quality elements that were rated with regard to glamping service and glamping facilities. Contribution -This study makes a contribution to theory and application. From a theoretical perspective, the study contributes by broadening the literature by identifying quality elements in glamping from the perspective of guests and campsite managers. From an application perspective, the results of research contribute by highlighting the quality elements that are important to guests and that should be taken into consideration when designing a product/service as well as in the service provision process.

Purpose – The purpose of this paper is to determine the impact of different dimensions of the camping tourism experience on satisfaction and loyalty. To achieve the purpose of this research, it was necessary to adjust and validate the measurement scale of the tourism experience in campsites. Furthermore, the goal was to investigate the relationship between camping tourists’ satisfaction and their loyalty to the camp. Methodology – An analysis of the recent literature on the topic of tourism experience and camping tourism was performed. Empirical research was conducted on a convenience sample of 143 visitors to campsites. Descriptive and multivariate statistics were used in the data analysis. Reliability analysis and exploratory factor analysis were applied. Hypotheses were tested using multiple regression analysis. Data analysis was performed using the software package IBM SPSS Statistic Version 26. Findings – The results of empirical research show that of the four extracted dimensions of the camping tourism experience, three have a positive and significant impact on tourist satisfaction and loyalty. These are education, escapism and aesthetics, while entertainment has no significant impact. Contribution – This research represents a starting point for further research about the camping tourism experience. The scale for measuring the camping tourism experience was validated and can be used in further research. Also, the results can help managers to develop marketing strategies and tactics, as the determinants of the tourism experience of camping tourists have been established.

Svrha – Svrha ovog rada je istražiti pojam, razvoj i ključne pokazatelje poslovanja mobilnih kućica, istražiti izazove i šanse za razvoj kamping resorta kroz mobilne kućice, ali i kontroverze koje prate ovakav dinamičan razvoj jedne vrste smještaja u kampovima i kamping resortima. Obrada teme – U radu se istražuju pojmovi i povijest vezana za mobilne kućice, pravni okvir za mobilne kućice u Hrvatskoj te ključni pokazatelji poslovanja mobilnih kućica u Hrvatskoj. U radu se odgovara na pitanje: Što su zapravo mobilne kućice, koji su njihovi ključni pokazatelji poslovanja, kakav je razvoj u Hrvatskoj, kakva je pravna regulativa, koji su zazovi i šanse ali i kontroverze koje se pojavljuju vezano za sve veći broj mobilnih kućica u Hrvatskim kampovima. Pored istraživanja dostupne literature, za potrebe ovog rada izvršeni su usmeni intervjui s 38 menadžera iz područja gospodarstva vezanog uz mobilne kućice te izvršena usporedna analiza ključnih pokazatelja poslovanja kampova Hrvatske u periodu 2018. do 2021. godina iz projekta „Benchmarking kampova“ kojeg provodi Fakultet za menadžment u turizmu i ugostiteljstvu Opatija. Zaključak – Mobilne kućice u Hrvatskoj postaju značajan faktor konkurentnosti hrvatskih kamping resorta, doprinose boljoj popunjenosti kao i poboljšanju ključnih pokazatelja poslovanja kampova ali izazivaju i brojne kontroverze te proizlazi da je njihov status potrebno dodatno definirati.