This paper analyses the influence that the initial actions and strategies pursued by hotel managers have on the recovery of occupancy after a crisis such as the COVID-19 pandemic. To do this, a specific survey is carried out on managers of Spanish hotels. The main findings show that labour actions, especially plans for temporary employment regulations, innovation and differentiation strategies, reorientation to closer markets and obtaining information from official sources as a guarantee of their certainty, are the measures that have a greater impact on the possibilities of recovering hotel activity. In addition, government measures that contribute to the improvement of the financial situation of firms can also play a relevant role in hotel recovery.
Abstract:This paper evaluates the impact of innovative activity in the hotel industry on the willingness to pay by consumers. To this end we estimate a hedonic price function where innovation is identified indirectly through certain attributes. The contrast is performed on a representative sample of Cuban hotels considering a large number of attributes of hotels and rooms. To solve the usual problems of collinearity an original procedure is developed. The results highlight the importance of the attributes linked to innovation and internationalization on the price of the rooms of Cuban hotels.Keywords: Innovation, Hospitality industry, Prices, hedonic pricing method.
¿ES RELEVANTE LA INNOVACIÓN PARA LOS CLIENTES EN LA INDUSTRIA HOTELERA? UN ENFOQUE HEDÓNICO PARA LOS HOTELES CUBANOS
Resumen:Este trabajo evalúa el impacto de la actividad innovadora en la industria hotelera sobre la disposición a pagar por los consumidores. Con este objetivo se estima una función hedónica de precios donde las innovaciones se identifican indirectamente a través de ciertos atributos de los hoteles. El contraste se realiza sobre una muestra representativa de hoteles cubanos considerando un número importante de atributos de los hoteles y de las habitaciones. Para solventar el problema habitual de colinealidad en este contexto, se desarrolla un procedimiento original. Los resultados ponen de manifiesto la importancia de los atributos ligados a la innovación e internacionalización sobre el precio de las habitaciones de los hoteles cubanos.
This article presents a new tool for the analysis of the international competitiveness of tourist destinations based on the evolution of tourist inflows. For this purpose, an adaptation of the conditional β-convergence to the tourist sector is proposed. Beyond the analysis of the growth rate of tourist flows, which is not comparable among countries, some of the specificities of this sector are considered in the competitive analysis, such as the different sizes of the markets and the maturity of the destinations, the business cycle, and so on. UNWTO data for international tourist arrivals and tourism receipts for up to 214 destinations and the period 1995 to 2016 are used to analyze the evolution of the competitiveness of major international tourist regions and some of the world’s leading tourist destinations. The results show the potential of the proposed tool for analyzing tourism competitiveness by offering a diagnosis in the short, medium and long terms.
Debate exists over the role that public investment must play in economic recovery and economic growth. The underlying idea behind this debate has much to do with the value of output elasticity of public capital. This article presents a meta‐analysis of this elasticity, which was performed by considering almost 2,000 elasticities previously estimated from 145 papers. In addition, for each elasticity, we also take into account some 30 associated features relative to the methodology used for each case or relative to the characteristics of data samples. The obtained results reveal an average short‐term elasticity of 0.13 (0.16 in the long term). We also find evidence of the importance of the methodology adopted for the obtained results, as well as the publication bias. Finally, we find a minor reduction in the value of the elasticity as public capital endowments increase. The results obtained highlight the positive and important effect of public investment on productivity. As a results of the value obtained, public investment will be self‐financed in the long‐term because of generated returns. But, we also find that the effectiveness of public investment has a clear influence of the institutional context.
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