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Place marketing and branding have drawn much attention both in the literature and in practice especially in the 1990s and 2000s. However, the research literature of place branding related to the dynamic evolution of knowledge-intensive regions is limited. This article aims at providing an analysis of place branding processes in knowledge-intensive regions in relation to the evolution of their high-tech clusters, in an attempt to identify the relation between brand development and cluster performance from a longitudinal perspective. The article discusses the results of a multiple case study, including Pisa, Italy and Oulu, Finland. The findings suggest that, in these two cases, branding consisted more in labelling an existing economic phenomenon rather than in fostering or having a bet on it in a visionary way. This is related to the political nature of branding which may provoke a mismatch between the timing of the high-tech cluster dynamics and the timing of branding initiatives, a mismatch which is likely to affect branding effectiveness and which should be considered when evaluating branding impacts.

Nordregio is a leading Nordic and European research centre for regional development and planning, established by the Nordic Council of Ministers in 1997. We conduct solution-oriented and applied research, addressing current issues from both a research perspective and the viewpoint of policymakers and practitioners. Operating at the international, national, regional and local levels, Nordregio's research covers a wide geographic scope, with an emphasis on the Nordic and Baltic Sea Regions, Europe and the Arctic. The Nordic cooperation Nordic cooperation is one of the world's most extensive forms of regional collaboration, involving Denmark, Finland, Iceland, Norway, Sweden, and the Faroe Islands, Greenland, and Åland. Nordic cooperation has firm traditions in politics, the economy, and culture. It plays an important role in European and international collaboration, and aims at creating a strong Nordic community in a strong Europe. Nordic cooperation seeks to safeguard Nordic and regional interests and principles in the global community. Common Nordic values help the region solidify its position as one of the world's most innovative and competitive. 2. Understanding resilience: theoretical considerations * *Note: Chapters 2 and 3 are an adaptation of a discussion paper published in Giacometti et al. (2018).

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