The effect of coatings containing upconversion luminescent nanoparticles on the cultivation of Solanum lycopersicum has been studied. Sr0.76Ba0.20Yb0.02Er0.02F2.04 particles capable of converting infrared radiation into visible light (λem = 660 nm, 545 nm, and 525 nm) were used as the phosphor. It was shown that the cultivation of tomatoes under photoconversion coatings accelerated the adaptation of plants to ultraviolet radiation. A more efficient distribution of the energy of absorbed light between the processes of photosynthesis and thermal dissipation under upconversion coatings was revealed. As a result, plants grown under photoconversion coatings increased the number and total leaf area, stem length, and leaf chlorophyll content.