The precipitous growth of mass tourism in most regions of the world has impacted university studies heavily and quickly as demand growth induces a big jump in employment. This need has been especially felt in countries such as China, whose T&T market is growing by leaps and bounds. This paper discusses what type of higher education is proposed in the curricula adopted by some major Chinese programs that are benchmarks for the bourgeoning T&T studies in the rest of the country and which are the main ideas that inspire them.
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